Minister Doherty Launches Campaign Promoting Online Service for Maternity and Paternity Benefits and Back to School Clothing and Footwear Allowance


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Minister Doherty Launches Campaign Promoting Online Service for Maternity and Paternity Benefits and Back to School Clothing and Footwear Allowance
 
Wednesday, 3 July, 2019
 
The Minister for Employment Affairs and Social Protection, Regina Doherty, T.D., today launched a digital and social media campaign to promote the MyWelfare.ie online application service for three schemes that support families with young children: Maternity Benefit, Paternity Benefit, and the Back to School Clothing and Footwear Allowance (BTSCFA).
 
This is the first time that customers can apply for the BTSCFA online at MyWelfare.ie, while the online application service has been available for Maternity and Paternity Benefits for some time. The campaign will feature digital advertisements on news and parenting websites and on Twitter, Facebook, and Instagram. The campaign for Maternity and Paternity Benefits will run until October and for BTSCFA until the end of August. 
 
Marking the launch of the campaign, Minister Doherty said:
 
“I am delighted to launch this campaign to promote the MyWelfare.ie online application service for these three schemes. Following on from our promotional campaign for the updated MyWelfare.ie portal earlier this year, it demonstrates our ongoing commitment to ensuring our customers are aware of the services which are available to them, and to making sure they can access these services in the most convenient way when they need them.”
MyWelfare Campaign.jpg

 
 
Referring to the introduction of an online application facility for the BTSCFA, Minister Doherty said:
 
“I am particularly delighted to announce the introduction on MyWelfare.ie of an online application facility for BTSCFA. This demonstrates our commitment to continually improving our services and reflects my strong belief that these services should be built around user needs. With most children now on their summer holidays, time will be at a particular premium for many parents, so anything that makes things a bit easier is to be welcomed.”
 
This online application went live on Monday, 24 June, and already over 1,700 customers have chosen to apply for this scheme online.
 
Minister Doherty continued:
 
“MyWelfare.ie online services, which are accessed via the secure MyGovID portal, are easy to use and accessible anytime, anywhere, and on all devices. I would strongly encourage people preparing to apply for one of these schemes to apply online via MyWelfare.ie, and also to check out the many other services which are available.”
 
Customers wishing to avail of the option to apply for these schemes online at MyWelfare.ie need to have a Public Services Card and a verified MyGovID Those who do not have a Public Services Card can make an appointment at www.mywelfare.ie to get one.
 
This Digital Services Channel Strategy, which sets out the Department’s objectives and the principles that guide how online services are developed can be accessed here: (Digital Services Channel Strategy).
 
ENDS
Last modified:03/07/2019